CRM Deployment and Customer Experience Transformation

Implementation of a CRM platform for a holistic view of the customer journey, giving a clear picture of the lifecycle and opportunities, optimizing sales processes and improving the customer experience.

Challenge

Customer data not centralized and low sales efficiency.

Solution

• Salesforce
• Airflow: pipeline orchestration
• Process automation
• Data and systems integration

Results achieved

• Data-driven CRM
• Higher lead conversion
• Better customer retention (churn reduction)
• Higher operational and sales efficiency
• Centralized, qualified and timely data