Competitive Intelligence with Data

With growing competition, the company needed a clear view of the market to spot opportunities and threats. We implemented a data-driven competitive intelligence solution, using advanced data scraping and analytics to monitor competitors, market trends and consumer behavior.

Challenge

Lack of structured data and in-house resources for market analysis, making it hard to identify competitive opportunities and threats.

Solution

• Web scraping: collecting data from public sources
• Mage: pipeline orchestration
• Generative AI: unstructured data collection
• Power BI: competitive intelligence dashboards

Results achieved

• Better strategic decision-making and market share growth
• Automated pipelines and reliable data
• Dashboards with strategic KPIs and actionable insights